# Instagram Nikola Čechová (Shopaholic Nicol): What to Learn

URL: https://socialboostexpert.com/blog/instagram-nikola-cechova-shopaholic-nicol
Updated: 2026-11-02

> Who is Nikola Čechová, also known as Shopaholic Nicol, why she moved from YouTube to Instagram, how she presents the Lacl brand there, and what you can take from this for your own profile.

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## Instagram Nikola Čechová – @shopaholicnicol: From YouTube to Her Own Brand and What to Learn From It
A Czech creator from the first generation of YouTubers who moved to Instagram and founded a fashion brand. What verified sources say about her and what can be learned from her approach.
The Social Boost editorial team · Published November 2, 2026 · Last reviewed November 2, 2026 · 6 min read
### In short
- Nikola Čechová, also known as Shopaholic Nicol, belongs to the first generation of Czech YouTubers, who started around 2011.
- After years on YouTube and on television, she says she has mainly moved to Instagram.
- She uses Instagram for commercial collaborations as well as for presenting her own fashion brand, Lacl.
- On Instagram, creators must label paid collaborations with a tag; according to the Help Center, promotion of one's own products does not fall under this requirement.
- Meta does not permit buying or selling likes, followers or views, so account restrictions cannot be ruled out.
Nikola Čechová, known as Shopaholic Nicol, is a Czech creator from the first generation of YouTubers who later moved mainly to Instagram and founded the fashion brand Lacl. On Instagram, she combines personal content, commercial collaborations, and the presentation of her own products. Emerging creators can take from her approach mainly the way she keeps her audience through platform changes and connects their profile with their own business.
### Who is Nikola Čechová, also known as Shopaholic Nicol?
Nikola Čechová is a Czech content creator, presenter and entrepreneur who performs under the nickname Shopaholic Nicol. According to interview for CzechCrunch from October 2024
belongs to the first generation of YouTubers who started creating Czech online content around 2011.
According to the same source, her public career has several stages:
- YouTube : she started as a YouTuber, and her hobby gradually became a job.
- Television : she hosted on the Óčko channel and later in the show Snídaně s Novou.
- Reality show : she took part in the competition Survivor.
- Instagram : today, this is her main platform.
- Business : she founded the fashion brand Lacl in approximately 2021.
This article covers only what can be verified from public sources about her work. We do not comment on her private life.
### Why did she move from YouTube to Instagram?
In her own words in an interview for CzechCrunch, on YouTube she was “somewhat burned out”, because her hobby had become work she had been doing for a long time. She then “moved over permanently” to Instagram, because creating content there entertained her more.
Her television work also played a part in the transition. When she began presenting on Nova, she hid some older YouTube videos, because part of the television audience, who did not know her from the internet, received them negatively.
For creators, this is a useful lesson: a platform is not a lifelong commitment. Your audience may follow you elsewhere, provided you remain recognisable and give people a reason to follow you in a new format.
### How does Shopaholic Nicol use Instagram?
According to CzechCrunch, Instagram is her main channel, where in October 2024 she had a profile with three quarters of a million followers. Besides commercial collaborations, she also uses it to present her own clothing brand.
#### Her audience grows with her
In the interview she describes that her followers “grow” with her, and therefore can still identify with her. With the change of life stage, according to her, new followers have found their way to her, including mothers with children, but at the same time she does not make exclusively content about motherhood. According to her, the audience has thus split into two camps.
#### Her own brand, Lacl
According to CzechCrunch, she founded the Lacl brand more as a hobby and is gradually expanding it. She has her clothing sewn in several Czech workshops and collaborates with designers. Official brand website
she states that the pieces are sewn locally in Moravia from materials supplied by European manufacturers, and refers to the brand's separate Instagram account @laclcz.
The creator's personal profile and the brand's profile are therefore separate. The personal account attracts attention and tells a story, while the brand account serves the products.
### How can you verify that you are following the genuine profile?
On Instagram, well-known people often have fan accounts and imitations. Before you follow @shopaholicnicol or any other profile, verify it.
- Check the exact username, including any dots and underscores.
- Compare the content with her public activities, for example with links to the Lacl brand.
- If the profile links to an official website or other networks, make sure the links lead back to the same account.
- Do not respond to messages asking for your password, a payment or SMS codes. Report such accounts directly in the app.
### What can you learn from her approach for your own profile?
The following principles are general approaches inspired by the creator's publicly described journey, not an analysis of her internal data. Verify their effect in your own statistics.
Principle How to use it on a small profile How to tell that it is working
Choose a platform you enjoy focus on a format you can keep creating over the long term consistency without burnout, stable reach
Grow together with your audience openly show how your topics are changing comments and saves on new types of posts
Your profile as the shop window of your own brand behind the scenes of production, selection of materials, preparation of the collection clicks on the link and visits to the brand's profile
Separation of personal account and brand account a personal story on one, products on the other new followers of the brand account from the personal profile
#### Label collaborations clearly
According to Instagram's help on branded content
(as of November 2026) Meta's rules require the “Paid partnership” label whenever you publish branded content. This also includes a post featuring a product you have received from a company for free or on loan. Promoting your own products is not branded content under the same help page, because it does not involve a business partner.
Platform rules, however, are not the same as the law. What applies in the Czech Republic to labelling advertising is summarised in the article labelling advertising by influencers
. This is not legal advice; please verify your specific case with an expert.
#### Connect content with sales
If you want to sell your own products on Instagram, the guide how to sell on Instagram in the Czech Republic
. What works is best determined from the data; you will find the instructions in the article how to read statistics on Instagram
.
### When paid promotion makes sense and when it does not?
Meta's Community Standards apply its Transparency Center
for Facebook, Instagram, Messenger and Threads and, in the section on spam, prohibit the sale, purchase or exchange of interactions
, for example likes, shares, views and follows (as of November 2026). Instagram already announced in 2018 that removing inauthentic likes, follows and comments
obtained through third-party apps. Restriction of reach or of the account therefore cannot be ruled out when purchasing, as also stated by terms of service, clause 3.3
. Purchased interactions do not replace content, do not guarantee audience interest, reach or sales, and may worsen the ratio of reactions to followers.
A package may help as initial social proof for a new profile, for example a emerging brand account that already has quality content, or as support for a specific campaign alongside your own work on posts. It makes no sense if content is still missing, if you want to meet verification or monetisation requirements, if the account already has a warning or restriction, or if you expect genuine reactions and orders. If you decide on it, you will find the service description on the page followers on Instagram
and current prices in price list
.
### Frequently asked questions
#### Who is Shopaholic Nicol?
Shopaholic Nicol is the nickname of Czech creator Nikola Čechová. According to CzechCrunch (October 2024), she belongs to the first generation of YouTubers who started around 2011, she hosted on Óčko and in the show Snídaně s Novou, she took part in the reality show Survivor, and later founded the fashion brand Lacl. Today she is mainly active on Instagram.
#### Why did Shopaholic Nicol stop filming on YouTube?
In an interview for CzechCrunch from October 2024, she said that she had somewhat burned out, because a hobby had become a job she had been doing for a long time. In the meantime, she started hosting on television, and she says she definitively moved to Instagram because she enjoyed it more. She hid some of her older videos on YouTube.
#### How many followers does Shopaholic Nicol have on Instagram?
In October 2024, CzechCrunch reported that she has a profile on Instagram with three-quarters of a million followers. The number changes over time, and you can check the current figure directly on the profile. Before following, make sure it is the genuine account and not a fan page or an imitation.
#### Must an influencer label posts about their own brand as advertising?
According to the platform's Help Center, the paid partnership label on Instagram is not mandatory when promoting one's own products, because there is no business partner. However, legal obligations may differ from the platform's rules. This is not legal advice; please check your specific situation with an expert or in the guidelines of the authorities.
#### What can a small creator learn from the Shopaholic Nicol profile?
Mainly that an audience can be retained when changing platforms and life stages, as long as you stay true to yourself. It is also useful to combine personal content with your own brand, show behind-the-scenes production, and clearly separate your own products from paid collaborations.
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### Sources
- Z youtuberky podnikatelkou. Shopaholic Nicol rozšiřuje značku oblečení a říká: Být šéfovou je pro mě těžké – CzechCrunch
(checked November 2, 2026)
- LACL – oficiální web značky
(checked November 2, 2026)
- What is considered branded content – Instagram Help Center
(checked November 2, 2026)
- Community Standards | Transparency Center – Meta
(checked November 2, 2026)
- Spam | Transparency Center – Meta
(checked November 2, 2026)
- Removing Fake Likes, Follows & Comments – About Instagram
(checked November 2, 2026)
Prepared by our editorial team with AI assistance and checked against the sources above. Platform rules change: always check the current wording at the source. This article was translated with AI assistance. The sources are in their original language.
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