# Instagram of Jan Macák (MenT): Profile and What to Learn

URL: https://socialboostexpert.com/blog/instagram-of-jan-macak-ment
Updated: 2026-11-02

> Who is Jan Macák, aka MenT, what role does Instagram play alongside YouTube, and what can your profile learn from his approach to content and collaborations?

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## Instagram of Jan Macák (MenT): How a YouTuber Uses Instagram and What to Take from It
Jan Macák, aka MenT, is one of the best-known Czech YouTubers. Here is how he approaches Instagram, collaborations and his team, and what smaller creators can take from it.
The Social Boost editorial team · Published November 2, 2026 · Last reviewed November 2, 2026 · 6 min read
### In short
- Jan Macák performs under the nickname MenT and is best known as a Czech YouTuber with gaming content, who started making videos in 2009 at the age of twelve.
- According to an interview for Novinky.cz from 2020, he mainly uses Instagram for lifestyle content, and a photographer and an assistant from his team look after it.
- According to his own words, he accepts brand collaborations only when he personally believes in the brand and the advertising seems credible.
- For smaller creators, the most valuable lesson from his approach is the deliberate role of each network, knowledge of the audience, and trustworthy collaborations.
- Buying followers, likes or views is prohibited by Meta's rules, so it cannot replace content, and restrictions on the account cannot be ruled out.
Jan Macák, known as MenT, is a Czech YouTuber who became famous for his gaming videos and uses Instagram as a complement to YouTube, mainly for lifestyle content from his life. For your own profile, you can take three things from his approach: give each network a clear role, know your audience, and accept only collaborations you genuinely believe in.
### Who is Jan Macák, aka MenT?
Jan Macák is a YouTuber who performs under the nickname MenT and is one of the best-known Czech creators on YouTube. According to an interview for Seznam Zprávy from November 2018
he started filming at the age of twelve in 2009 and gained attention mainly with Minecraft videos. Seznam Zprávy then described him as the most-subscribed Czech YouTuber, with more than 1.25 million subscribers (as of November 2018).
V an interview for Novinky.cz from 2020
he described his main channel as gaming and said his viewers are mostly aged 13 to 18. For an older audience, roughly from 18 upwards, he has a separate channel focused on cars. Check current channel figures directly on YouTube, as they change continuously.
### How does MenT use Instagram?
Instagram is a supplementary network for MenT: his main content is created on YouTube, while Instagram shows what his life looks like outside of videos. According to the interview he gave to Novinky.cz, he shares lifestyle content there, and as an example of a popular post he cited a photo of a Mexican dinner.
It is interesting how he has organised his work. In 2020, he described a team of roughly five people:
- two editors for gaming videos,
- one person for a channel about cars,
- a photographer who also looks after Instagram and acts as an assistant,
- a manager who handles business collaborations.
Instagram is therefore not a side product for him that gets whatever time is left, but a separate job with its own person. A small creator may not be able to afford a team, but can set aside fixed time for Instagram each week and think in advance about what will be different there from the main network.
You will most reliably find the official profile via the link in the description of his YouTube channel. Searching by name in the app may also show fan or imitation accounts.
### How does he approach brand collaborations?
According to his own words, MenT only accepts collaborations he believes in himself. In the interview for Novinky.cz, he said he would not link his image with a brand he does not personally believe in, and that an advertising campaign must be credible.
Brand collaborations are the main source of income for Czech creators. According to an overview by Seznam Zprávy from July 2026
for domestic creators, brand collaborations, advertising, sales of fan merchandise and subscriptions are the main sources of income. That is why audience trust is so valuable: when a viewer stops believing an advertisement, it loses its value for the brand too.
If you also publish paid collaborations, reckon with the fact that your audience must be able to recognise them as advertising. Zákon o ochraně spotřebitele
in § 5a considers, among other things, a misleading omission to be a situation where a trader does not state the commercial purpose of a practice, unless it is apparent from the context. Details on Czech and European rules are summarised in the article on labelling advertising by influencers
. This is general information, not legal advice; please verify your specific situation with a specialist or the relevant authority.
### What can a smaller creator learn from his approach?
The most transferable discipline is in deciding for whom and why you create content. The procedure derived from MenT's approach, which can also be used by a small profile:
- Give each network a role. Decide where the main content is and what Instagram is for: behind-the-scenes, personal life, teasers, or standalone short videos.
- Get to know your audience. MenT knew how old his viewers were and addressed the older audience with a separate channel. You will find the age, location and activity of your followers in the statistics of a professional account, see how to read statistics on Instagram
.
- Do what you enjoy. In the interview for Novinky.cz he said that if he forced himself into videos he did not want to shoot, it would show. Chasing every trend without genuine interest is not sustainable in the long term.
- Don't mix content together. When one topic (his cars) has a different audience, it pays to give it its own space instead of mixing it into one feed.
- Choose collaborations based on trust. Our recommendation: before accepting a collaboration, consider whether your audience would perceive it as credible. In our view, unconvincing advertising can damage trust more than it earns.
- Divide up the work. Even without a team, separate filming, editing and replying to comments into fixed blocks, so that Instagram is not done only “in between”.
How Instagram decides whom to show posts to, as explained in an article how the Instagram algorithm works
.
#### What not to copy literally from his example
MenT started in 2009, when the conditions on YouTube were probably different from today, and has been building his audience for fifteen years. His current reach is therefore not a benchmark for a new profile. Instead, compare yourself with yourself: how the reach and engagement of your posts change month by month.
### Can the growth of well-known creators be accelerated by buying followers?
No, purchased interactions do not replace what profiles like MenT's are built on: regular content and an audience that keeps coming back. Meta's Community Standards on spam
, which also apply to Instagram, expressly prohibit the sale, purchase or exchange of interactions such as likes, shares, views and follows (as of November 2026). Restrictions on reach or on the account therefore cannot be ruled out.
What purchased interactions do not do:
- they do not create content or a reason for people to follow the profile,
- do not guarantee audience interest, reach or sales,
- they cannot be relied on as a way to meet monetization or account verification requirements,
- they can worsen the ratio of engagement to followers if no one responds to further posts.
The same is explicitly stated by terms and conditions of sledujici.eu
in Art. 3.3: platforms do not permit purchasing interactions, and restriction of an account cannot be ruled out.
### When paid promotion makes sense and when it does not?
A package can help as an initial social proof, i.e. the first impression that someone already follows the profile, for a new account that has thoughtful and regular content, or as support for a specific campaign alongside your own work on posts. It makes no sense if content is missing or weak, if you want to meet monetization or verification requirements, if the account already has a warning or restrictions, or if you expect sales and genuine reactions from the audience.
If you are considering this, you can find the terms on the page followers on Instagram
and current prices in price list
. Otherwise, the same applies as MenT's example shows: content you enjoy and an audience you understand will do the most for growth.
### Frequently asked questions
#### Who is Jan Macák, aka MenT?
Jan Macák is a Czech YouTuber who performs under the nickname MenT. He began filming videos in 2009 at the age of twelve and became known mainly through gaming videos, initially from Minecraft. Alongside his main gaming channel, he also has a separate channel focused on cars. Details of his beginnings have been described by, for example, Seznam Zprávy and Novinky.cz.
#### How can I find MenT's official Instagram?
The most reliable way is to open his official YouTube channel and use the Instagram link given in the channel description. Searching by name in the app may also show fan or imitation accounts. For well-known creators, it is also worth checking the link back from Instagram to YouTube and the post history.
#### What does MenT post on Instagram?
According to an interview for Novinky.cz from 2020, he mainly shares lifestyle content on Instagram, i.e. footage from his life outside his gaming videos. Instagram thus serves him as a complement to YouTube, where the main content is. Check the current form of the profile directly in the app, as it may change.
#### How does MenT choose brand collaborations?
In an interview for Novinky.cz, he said he would not associate his name with a brand he does not personally believe in, and that an advertising campaign should be credible. For smaller creators, this gives a practical rule: choose collaborations that match your content and audience, and label paid collaborations so that the audience recognises them as advertising. This is general information, not legal advice; check your specific situation with an expert or the relevant authority.
#### Will buying followers help me grow as a well-known YouTuber?
No. Purchased followers do not create content or the audience interest that stands behind the growth of well-known creators. Meta's Community Standards, which also apply to Instagram, expressly prohibit buying and selling interactions, so restrictions on reach or on the account cannot be ruled out. At most, a package can supplement the first impression of a profile that already has good content.
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### Sources
- Youtuber MenT: Všechno, co potřebuji znát, jsem se naučil na internetu – Novinky.cz
(checked November 2, 2026)
- Nebezpečný je celý internet, říká nejsledovanější český youtuber MenT – Seznam Zprávy
(checked November 2, 2026)
- Nejlépe vydělávající youtubeři v Česku. V první desítce je poprvé žena – Seznam Zprávy
(checked November 2, 2026)
- Zákon č. 634/1992 Sb., o ochraně spotřebitele – Zákony pro lidi
(checked November 2, 2026)
- Spam – Transparency Center, Meta
(checked November 2, 2026)
Prepared by our editorial team with AI assistance and checked against the sources above. Platform rules change: always check the current wording at the source. This article was translated with AI assistance. The sources are in their original language.
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