Social media glossary
Short explanations of terms you meet on Instagram, TikTok and YouTube.
- Followers
- Accounts that follow your profile and see your posts in their feed.
- Likes
- Reactions on a specific post or video. They are ordered for the link of the post, not the profile.
- Views
- The number of plays of a video, Reel or story.
- Subscribers
- The YouTube equivalent of followers – accounts subscribed to a channel.
- Engagement
- The ratio of reactions (likes, comments, shares) to followers or views. It shows how the audience interacts with the content.
- Reach
- The number of unique accounts that saw a post.
- Explore
- The Instagram section with recommended content from accounts the user does not follow.
- For You Page (FYP)
- TikTok's main recommendation feed with videos selected by the algorithm.
- Reels
- Short vertical videos on Instagram and Facebook.
- Shadowban
- An informal term for limiting an account's reach without notice, usually after breaking the network's rules.
- Refill
- A free top-up if the number of ordered followers or likes drops during the guarantee period. The guarantee is shown at each package.
- Volume discount
- Discount by the number of items in the cart: 2 items 10 %, 3 items 15 %, 4+ items 20 %.