Blue Tick on Instagram: How to Get Your Account Verified and What to Watch Out For

According to Meta's Help Center, there are two ways to get a blue tick on Instagram: a verification request, if your account meets the criteria of authenticity, uniqueness, completeness and notability, or a Meta Verified subscription, for which identity verification decides, not popularity. The number of followers is not among the requirements, and verification cannot be officially purchased from third parties.

What does a blue tick on Instagram mean?

A blue tick (officially a verification badge) is a mark next to an account's name that indicates Meta has verified who the account belongs to. It does not mean that the content is high quality or truthful, or that Instagram gives it any special preference.

Today, two types of accounts can have it: well-known figures, brands and organisations whose requests Instagram has approved, and Meta Verified subscribers. At first glance they cannot be told apart; the difference lies in how the account obtained it.

What are the two ways to get verified on Instagram?

The first route is a free verification request for well-known figures and brands, and the second is a paid Meta Verified subscription. They differ in what is assessed.

Aspect	Verification request	Meta Verified
Who it is for	Well-known, frequently searched people, brands and organisations	Creators with a personal or creative profile who meet the subscription conditions
What is assessed	Authenticity, uniqueness, completeness and notability of the account	Identity, age, profile activity, account security
Documents	An official photo ID or official company documents	An officially issued identity document with a photograph
Payment	The Help Center does not mention any fee	A monthly subscription that renews automatically
Processing	Within 30 days	Identity verification within 3 working days

The information in the table corresponds to the Instagram Help Center as of October 2026. Conditions may change, so please check them in the app before submitting your request.

What conditions must an account meet to apply for verification?

An account must meet all four requirements that Instagram lists in the requirements for applying for a verification badge (as of October 2026):

• Authenticity: the account must represent an existing person, registered company or organisation.
• Uniqueness: only one account can be verified for one person or company, except for accounts for different language versions.
• Completeness: the account must be public, have a completed bio and profile photo, and must be active at the time of application.
• Notability: the account must represent a well-known, frequently searched person, brand or organisation.

For notability, Instagram assesses whether you are written about in trustworthy news sources. Paid or promotional content does not count, so a sponsored article about your company will not help you.

Before submitting your request, check your username. According to the Help Center, it cannot be changed after verification. If a badge is obtained based on incorrect or misleading information, Instagram will remove it.

How do you apply for verification step by step?

The request is submitted only in the Instagram mobile app; according to the Help Center, this feature is not available on a computer. The procedure according to help with requesting a verification badge (iPhone app, status as of October 2026):

1. Log in to the account for which you are requesting verification.
2. Tap Profile or your profile picture in the bottom right corner.
3. Tap Menu in the top right corner.
4. In the Your insights and tools section, select Professional dashboard, then tap Settings in the top right corner.
5. Tap Request verification.
6. Enter your full name and attach proof of identity, for example an officially issued photo ID or official company documents.
7. Follow the on-screen instructions and tap Submit.

Item names may differ between app versions. Repeatedly submitting requests according to this help does not increase the chances of approval.

What happens after I submit a request?

According to the page what happens after submitting a request you will receive a notification in the Activity section within 30 days stating whether the request has been approved or rejected. After a rejection, you can submit a new request only after 30 days. In the meantime, it makes sense to work on what Instagram assesses: the completeness of your profile and independent media attention.

How does Meta Verified work, and is it available in the Czech Republic?

Meta Verified is a paid subscription for creators that includes a verification badge, enhanced support and protection against impersonation. It does not assess the account's notability.

According to Meta Verified subscription terms for creators you must (status as of October 2026):

• be at least 18 years old or of legal age in the country where you live,
• be in a country where the subscription is available,
• have an officially issued photo identity document,
• meet the minimum requirements for profile activity,
• not change your username, profile picture, display name, location or account type too frequently,
• have Advanced Protection (enhanced account security) enabled on the profiles being verified.

You can verify up to two profiles, one on Instagram and one on Facebook, linked within the same Meta account. The help does not list the countries where the subscription is available, and the price and benefits may vary by region. To find out whether Meta Verified is available for your account in the Czech Republic and at what price, check directly in the Instagram app.

Can a higher number of followers help with verification?

Not directly. Instagram does not list the number of followers among the verification requirements. It assesses the notability of a person or brand, which is mainly demonstrated by independent news sources.

A large number of followers without media interest is therefore not sufficient for verification, and buying followers will not change that. Meta's rules in the chapter on spam explicitly prohibit buying, selling or exchanging engagement, such as likes, views and follows. Restrictions on reach or on the account therefore cannot be ruled out when making a purchase.

Purchased followers also do not bring reactions to your content, so they can lower your engagement-to-follower ratio. The article describes how to recognise such accounts. how to recognise fake followers.

How do you recognise a scam involving the sale of a “blue tick”?

There are only two official ways to get a blue tick: applying in the Instagram app and subscribing to Meta Verified. Anyone offering verification in another way is not following Meta's rules.

What to watch out for:

• Offers to “arrange verification for you” for a fee outside Meta's apps. According to its help centre, Instagram will remove a badge obtained on the basis of misleading information.
• Sales of already verified accounts. Meta's spam policies prohibit buying, selling or trading accounts and Pages. In addition, according to the help centre, verification cannot be transferred to another account.
• Messages pretending to be from Meta and pressure you to act quickly under the threat of blocking. According to its help centre on suspicious emails, Meta never asks for your password by email and recommends reporting suspicious messages.
• Requests for your password or two-factor authentication codes. Do not share them with anyone, including “support” or a “verification agency”.

If you have lost money or access to your account, follow Instagram's help guidance on recovering your account and report the fraud to the Policie ČR (Czech Police).

When paid promotion makes sense and when it does not?

A package of followers can serve as an initial social proof for a new profile with good content, or support a specific campaign alongside your own content work. However, it does not lead to a blue tick: verification is not based on the number of followers, does not guarantee audience interest or sales, and Instagram's rules do not permit buying interactions. This is also stated in terms and conditions in Art. 3.3, under which restrictions on the account cannot be ruled out.

It does not make sense if you want to meet the verification requirements, do not yet have regular content, or your account has already received a warning or restriction. If, after considering these restrictions, you still wish to use promotion, you will find a description of the service on the page followers on Instagram, current prices in the price list and answers to frequently asked questions in FAQ section.