Instagram Justin Bieber – @justinbieber: How to Identify the Genuine Profile and What to Learn from It

The official Instagram account of singer Justin Bieber has the username @justinbieber and can be found at instagram.com/justinbieber, which is also linked from his official online store. The number of followers changes every day, so always verify it directly on the profile. For creators, the profile is interesting mainly for how it connects music projects, merchandise and collaborations.

Who is Justin Bieber?

Justin Bieber is a pop singer who has several albums and Grammy Awards to his name. His public activity includes mainly music, collaborations with other performers and the sale of merchandise for individual albums.

Verifiable milestones from primary sources:

• Grammy 2016: at the 58th Grammy Awards, the song “Where Are Ü Now” by Skrillex, Diplo and Justin Bieber received an award in the Best Dance Recording category, i.e. an award for a dance recording (overview of the 58th Grammy Awards).
• Grammy 2021: at the 63rd ceremony, the song “10,000 Hours” by the duo Dan + Shay and Justin Bieber received an award in the Best Country Duo/Group Performance category, i.e. an award for a country performance by a duo or group (overview of the 63rd Grammy Awards).
• Grammy 2026: the album SWAG was nominated at the 68th ceremony in the Album of the Year category; the award went to Bad Bunny (overview of the 68th Grammy Awards).
• Latest release: official e-shop (as of November 2026) offers collections for the SWAG, PURPOSE, CHANGES and PEACHES eras, lists the digital album SWAG II as its latest item, and sells music on vinyl, CD, cassette and digitally (official e-shop of Justin Bieber).

How to recognise the genuine @justinbieber account?

You can recognise the genuine account by its exact username @justinbieber and by the fact that the singer's official channels link to it. The footer of the official e-shop links to Instagram, Facebook, Twitter (now X), YouTube, Apple Music and Spotify (as of November 2026).

When verifying, proceed as follows:

1. Open the singer's official e-shop and follow the Instagram link in the page footer.
2. Check that the username matches @justinbieber exactly, without dots, underscores, numbers or additions such as “official”, “fan” or “private”.
3. Look at the verification badge next to the name. However, the blue tick alone is not enough if the account name does not match.
4. If “Justin” messages you and offers a prize, tickets, a meeting or an investment, it is almost certainly a scam. Do not pay anything, do not share your password or two-factor codes, and report the account directly in the app. If you suffer financial loss, contact the Czech Police (Policie ČR).

Who has the most followers on Instagram and how you can verify the ranking yourself is described in our article Instagram: who has the most followers.

Why don't we state the follower count in the article?

The follower count of large accounts changes daily, and figures in articles quickly become outdated. An earlier version of this article from 2021 gave a figure that no longer applies.

If you need the number, for example for a presentation or school project, copy it directly from the profile and add the date on which it applies. Use third-party rankings only as a rough guide.

What content suits a profile such as @justinbieber?

A musician with such an extensive career can draw on several content pillars. A content pillar is a recurring theme to which a profile regularly returns and by which followers recognise it.

The following pillars can be derived from Justin Bieber's verified public activity. Check directly on the account what exactly and how often he shares, as this changes over time.

Area of activity	Type of content that suits it	What to take from this for yourself
New albums (SWAG, SWAG II)	Announcements of releases, previews, visuals for the album era	Give every larger project its own visual style
Collaborations with other artists	Joint tracks, shared posts, partner tags	A collaboration opens the profile to the other side's audience
Awards and nominations	Thanks, moments from award ceremonies	Share achievements factually and with thanks to the people around you
Merch and physical releases	Presentation of vinyls, clothing, limited editions	Alternate sales posts with non-sales content
Studio and concerts	Behind the scenes, short videos from performances	Show not only the result but also the work that precedes it

What can a smaller creator learn from his approach?

The most applicable principle is that each music project has its own identity on the profile and is followed by further content. However, a global star's reach rests mainly on a career beyond Instagram, so do not compare his figures with your own profile.

1. Build on content that people engage with

In Instagram's official explanation of content ranking from May 2023, it states that in Feed (the main posts channel), the user's activity, information about the post including how quickly people react to it, information about the author and the history of mutual interactions play a role. For Reels (short vertical videos), it also mentions the audio track and the visual of the video, and it recommends that creators use engaging content without watermarks from other apps (Instagram Ranking Explained). We discuss this in more detail in our article how the Instagram algorithm works.

2. Work with eras and projects

The official e-shop sorts its range by albums and singles (SWAG, PURPOSE, CHANGES, PEACHES). Each era has its own name, visuals and products. You can similarly distinguish a new single, seasonal collection or campaign so that it is recognisable at first glance on the profile.

3. Make use of collaborations

Justin Bieber won both of his Grammy awards for tracks he recorded with other artists. Even on a small profile, a collaboration with a creator from a related field can show your work to people who would otherwise never find you. Choose partners based on whether they have a similar audience, not on their number of followers.

4. Link Instagram with your website and other networks

The official online shop links to six platforms. For you, this means: the link in your profile leads where you want people to end up (website, online shop, new video), and the website links back to your social networks.

5. Always label brand collaborations

If you receive money or other compensation from a brand for a post, Instagram offers a paid partnership label for Feed, Stories, broadcast channels, live streams, Reels and videos. The brand name appears in the label only once the collaboration is approved; if the brand rejects it, the label is removed (Instagram help page on paid partnerships, status as of November 2026). Advertising disclosure rules under Czech and European law are a separate topic; this is not legal advice, and you should verify your specific situation with an expert.

6. Monitor your own statistics

Instagram does not give a universal best time to post or ideal posting frequency. Find them in your professional account statistics: compare reach, saves and shares for similar posts published on different days and at different times. For how to do this, see the article Instagram statistics: how to read them.

When paid promotion makes sense and when it does not?

Meta's Community Standards apply to Facebook, Instagram, Messenger and Threads (Meta Community Standards) and expressly prohibit the sale, purchase and exchange of interactions such as likes, shares, views and follows (Meta's spam policies, status as of November 2026). Restrictions on reach or accounts therefore cannot be ruled out when purchasing; the same is expressly stated by terms of service (Art. 3.3). Buying followers does not replace content and does not guarantee audience interest, sales or reach. It is not a route to meeting verification or monetisation requirements, and it may worsen the ratio of interactions to followers.

A package can make sense as an initial social proof for a new profile that already has good content, or as a supplement to a specific campaign, for example the release of a single, alongside your own work on posts. It does not make sense for a profile without content, for an account with a warning or restriction, or if you expect genuine fan reactions or sales. If you decide to go ahead, you will find the terms on the page followers on Instagram and prices at price list.