Instagram of Nikol Štíbrová Leitgeb: Who She Is and What to Learn from Her Profile

Nikol Leitgeb, née Štíbrová, is a Czech actress and influencer who moved from the television screen mainly to social networks. Her Instagram is built on humour, self-irony and an open view of everyday and family life; in 2017, she received the Instagram of the Year award for it at the Czech Blog Awards. Much can be learned from her approach, even for a small profile.

Who Is Nikol Leitgeb (Štíbrová)?

Nikol Leitgeb is a Czech actress and content creator whom the wider audience knew under her birth surname Štíbrová. Both name variants appear on Instagram and in the media, so it is advisable to try both when searching.

As a teenage actress, she established herself with the role of the troubled teenager Karolína in the series Pojišťovna štěstí. In an interview for Novinky.cz from 2004 the then eighteen-year-old Nikol stated that she enjoyed the role precisely because the character was completely different from herself.

Later, she focused mainly on the internet and social networks. Instagram became her main channel for communicating with her audience, and at the same time a place from which further projects emerged.

For what did her Instagram receive awards?

Her Instagram profile received two publicly documented awards: the Instagram of the Year award at the Czech Blog Awards 2017 and third place in the Křišťálová Lupa 2018 survey.

• Czech Blog Awards 2017: according to press releases about the survey winners won the then newly introduced Instagram of the Year category. The winners were chosen by fan voting.
• Křišťálová Lupa 2018: in the results of the poll, which honours Czech online projects, saw “Nikol Štíbrová Instagram” place 3rd in the One (wo)man show category.

Both awards are interesting because they relate directly to an Instagram profile rather than to television work. They show that one person's account has become a standalone “show” that people follow for its content, not only for a well-known name.

What content does Nikol Leitgeb share on Instagram?

Her content is built on humour and self-irony, often on topics most of her audience can relate to: parenthood, relationships, housekeeping, holidays and the small awkward moments of everyday life. Rather than perfect photos, she focuses on situations in which viewers can recognise themselves.

Typical elements that recur in her approach:

• Short comedy videos and sketches – her acting experience is evident in the timing of punchlines and her use of facial expressions.
• Self-mockery – the joke is aimed more at her own situation than at others, which audiences find likeable.
• Building on other formats – content from Instagram was linked with online shows and collaborations with other creators.
• Connection with charity – alongside entertainment, her name is also linked to a foundation (see below).

We do not list specific follower numbers here, as they change constantly. Please check the current figures directly on the profile in the Instagram app.

What was the show 3 v 1 and how was it related to Instagram?

3 v 1 is a humorous online show in which Nikol Štíbrová, Martina Pártlová and Veronika Arichteva, as “3 kamarádky v 1 show”, discussed relationships, holidays, childcare and other everyday situations with a comedic twist. Episodes are available on the show's page on the Stream platform.

For creators, the logic of such a collaboration is especially interesting: three personalities with a similar audience and a similar tone joined forces in one format, each bringing in part of their own followers. We also describe a similar approach in our article about Martina Pártlová's Instagram.

What does the Nikol Leitgeb Foundation do?

The Nikol Leitgeb Foundation is, according to the public register of the Ministerstvo spravedlnosti (Ministry of Justice) registered since 20 October 2023. The register lists its purpose as generally beneficial objectives, in particular improving the quality of life of disadvantaged persons and groups and supporting animal protection.

For the topic of Instagram, this is a reminder that a large personal profile can, alongside entertainment and brand collaborations, also be used to draw attention to charitable projects. However, this only works when the audience trusts the creator – and that trust is built over time, not through a single campaign.

What can an ordinary creator learn from her Instagram?

The most useful thing to adopt is the way of working: a clear tone, repeatable formats and content in which viewers can recognise themselves. Her television past helped her get started, but the profile earned its awards thanks to the content that fans voted for.

1. Find your tone and stick to it. For Nikol, it is humour and self-irony. For you, it may be factual, calm or expert. What matters is that people recognise it within a few seconds.
2. Choose topics your audience can relate to. Everyday situations (family, work, customers, training) work because people share them with the comment “exactly this”.
3. Create a repeatable format. A series with the same structure is easier to film and easier to follow. Plan the format at least several weeks in advance.
4. Collaborate with creators who have a similar audience. The 3-in-1 trio shows that a shared format can bring new viewers to everyone involved. You can start with a joint live stream or a single joint video.
5. Measure what works. On your professional account, track saves, shares and comments, not just likes. We explain how to calculate the ratio of interactions to reach in our article about engagement rate (the engagement rate is the share of interactions in the number of followers or views).
6. Label brand collaborations. Paid collaborations must be clearly labelled as advertising. Check the specific tool and conditions in the Instagram Help Centre, and the legal rules in the Czech Republic are summarised in our article about labelling advertising by influencers. This is not legal advice; for your specific situation, consult an expert.

What is the difference between the launch of a well-known personality and that of a new profile?

A well-known personality starts with an audience that already knows them from elsewhere, while a new profile starts from zero. The principles of content are the same; the main differences are the speed and the source of the first followers.

Area	Well-known personality	New profile
First followers	Come from television, media and fans	Friends, customers, people from search and recommendations
Trust	Partly transferred from the known name	Built gradually through content and communication
What matters in the long term	Content, tone, consistency	Content, tone, consistency
Suitable strategy	Broad topics, collaborations with media and brands	Narrow topic, collaborations with creators of similar size

When paid promotion makes sense and when it does not?

First, the essentials on the rules: Meta's Community Standards, which also apply to Instagram, expressly prohibit selling, buying or exchanging interactions, i.e. likes, shares, views or follows (Community Standards – Spam, status as of November 2026). Restriction of reach or accounts therefore cannot be ruled out when purchasing, as also indicated by terms and conditions in Art. 3.3. Purchased interactions do not replace content, do not guarantee audience interest, reach or sales, are not a way to verify an account or to qualify for monetization, and may worsen the ratio of interactions to followers.

A package may make sense as an initial social proof (social proof, i.e. the impression that the profile already attracts someone's interest) for a new profile with good content, or as a supplement to a specific campaign alongside your own work on content. It does not make sense if content is still missing, if you want to meet monetization or verification requirements, if the account has already received a warning or restriction, or if you expect genuine reactions and orders. If you decide to proceed, you will find a description of the service on the page followers on Instagram and current prices in price list.