Facebook and other networks
Professional Mode on Facebook: What It Offers, How to Turn It On and When to Choose a Page Instead
Professional mode turns a personal profile on Facebook into a creator profile with statistics, followers and access to monetization. We explain how to turn it on and when it is better to create a Page.
In short
- Professional mode is a setting for a personal profile that turns it into a public creator profile without you losing your friends or your regular feed.
- A profile in professional mode has friends and followers, whereas a Page has only followers and a separate feed.
- Both professional mode and a Page offer the Professional Dashboard with statistics, post promotion and access to monetization programs.
- Ads Manager, admin roles and Meta Business Suite are, according to Meta, available only for Pages (as of October 2026).
- A Page is worthwhile for a company, team or brand, while professional mode suits an individual who wants to create content under their own name.
Professional mode is a setting for a personal profile on Facebook that turns it into a public creator profile: besides friends, strangers can also follow you, and you gain statistics, the Professional Dashboard and access to monetization programs. It is turned on directly in the profile menu and can be turned off again. For a company or team, however, a separate Page is usually more suitable.
What is professional mode on Facebook?
According to Meta, professional mode is a profile setting that allows creators to build a public audience while keeping the personal experience of Facebook. Meta introduced it in announcement of new tools for creators from November 2022, when the global rollout began.
Put simply: you are not creating a new account or Page. You keep the same profile, the same friends and the same feed, with a “professional layer” added. According to Meta, this includes content and audience statistics, educational materials and access to earning options.
Meta in 2023, in an article about that, how it helps creators get seen and earn money, also noted discovery features: creators in professional mode may appear in the "Creators to Watch" recommendations in the feed, and a Follow button may appear under their comments on public posts. This is an option, not a guarantee of visibility.
What is the difference between a professional mode profile and a Page?
The main difference is that a profile in professional mode has both friends and followers and shares a feed with your personal profile, whereas a Page has only followers and its own separate feed. A Page also offers business tools that a profile does not have.
Meta summarises this in an overview Page or profile (as of October 2026):
| Feature | Professional mode profile | Page |
|---|---|---|
| Connection type | Friends and followers | Followers only |
| Feed | Same as personal profile | Separate from personal profile |
| Creation tools (Reels, live video, post editor) | Yes | Yes |
| Professional dashboard | Yes | Yes |
| Post promotion and ads | Yes | Yes |
| Monetisation options (Stars, subscriptions, content monetisation) | Yes | Yes |
| Access to Ads Manager | No | Yes |
| Admin roles (multiple people manage one account) | No | Yes |
| Meta Business Suite | No | Yes |
Reels are short vertical videos, similar to those on Instagram. Meta Business Suite is Meta's tool for managing business Pages and accounts in one place.
How do I turn on professional mode step by step?
You turn on professional mode in the menu of your personal profile by selecting the option to switch on professional mode. Meta changes the app interface from time to time, so the exact location of the option may vary; if you cannot find it, search the Facebook Help Center for "professional mode".
- Review your public posts. Before your profile is opened to followers, check which older posts and photos are set to public, and change their audience if necessary.
- Update your basic profile details. Your profile picture, cover photo and short bio should tell a stranger straight away what you create.
- Open your profile in the app or in a web browser.
- Open the profile menu (usually the three-dot icon next to the profile editing button).
- Choose to turn on professional mode and review the information Facebook displays, including what will change on your profile.
- Confirm the activation. The Professional Dashboard should then become available to you.
- Secure your account. A public profile is more visible, so turn on two-factor authentication and never share your password or verification codes with anyone.
If the option is missing from the menu, it may be due to a gradual rollout or account restrictions. Check your status in the Facebook Help Centre or in your account settings.
What statistics does professional mode offer?
The Professional Dashboard is a hub of creator tools where you can see your profile's performance, your monetisation eligibility status and educational materials. According to the page Professional Dashboard on Meta for Creators is available for Pages and for profiles in professional mode, on mobile and desktop (status as of October 2026).
The dashboard includes, among other things:
- reach, i.e. how many people saw your content,
- interactions (reactions, comments, shares),
- follower growth,
- video views, going back as far as the last 90 days,
- content library with the performance of individual posts,
- comment manager for moderating discussions.
When it comes to statistics, it is most worthwhile to monitor the trend and the ratio of interactions to reach rather than individual figures. We describe how to calculate this ratio in the article engagement rate: how it is calculated and what counts as a good value. The engagement rate is the share of interactions relative to the number of people who saw the content, or relative to the number of followers.
Meta does not officially publish an ideal posting time or a recommended number of posts per week for profiles. To find these yourself: over a period of four to six weeks, publish at different times, compare the reach of similar post types in the dashboard, and stick with the times that consistently perform better.
How can you earn money in professional mode?
According to Meta, a profile in professional mode has access to the same types of monetisation as a Page, namely Stars, subscriptions and content monetisation. However, each programme has its own conditions and is not available in every country, so the status shown to you in the Professional Dashboard is what matters.
Stars
Stars are virtual gifts that fans can use to support you during live broadcasts, Reels, videos, photos and text posts. According to the page Stars on Meta for Creators the creator receives 1 cent from Meta for each Star. The requirements are (as of October 2026):
- at least 500 followers for a period of at least 30 consecutive days,
- compliance with the Community Standards and the Partner Monetization Policies,
- residence in a country where Stars are available,
- agreement to the Stars Terms of Service.
Content monetization and other options
Content monetization is a Meta programme under which creators are paid based on the performance of their videos, Reels, photos and text posts; Meta labels it as a beta version on its creator pages. Other options include subscriptions and brand partnerships. To check whether they are available for your profile in the Czech Republic, please verify this in the monetization section of the Professional Dashboard, as availability changes.
If you are considering a paid collaboration with a brand, do not forget to label advertising; this is not legal advice, and you should verify your specific situation with an expert.
When is it worthwhile to switch from a profile to a Page?
A Page is worthwhile once it is not just about you as a person, but about a company, brand or project that is managed by several people or that you want to promote through Ads Manager. Professional mode is more suitable for individuals who want to create under their own name and do not want to start from scratch.
| Your situation | More suitable option | Why |
|---|---|---|
| Creator, coach, musician creating under their own name | Professional mode | You keep your existing friends and the same channel, and your audience can grow through new followers. |
| Sole trader who sells under their own name and no one else logs into the profile | Professional mode or Page | A profile is sufficient if you do not need Ads Manager and admin roles. |
| Company, online shop, band or sports club | Page | Page roles allow team work without sharing a password; Ads Manager and Meta Business Suite are available. |
| You want to separate privacy from public content creation | Page | A Page has a separate channel and followers only. |
An important security reason for a Page: if more than one person is to manage the account, never give them your personal profile password for this purpose. A Page has admin roles for this.
Does it make sense to buy followers or likes for a profile in professional mode?
Meta's rules do not permit the purchase of engagement. The Community Standards, in the section on spam prohibit attempts to sell, buy or exchange engagement, such as likes, shares, views and follows. Therefore, restrictions on reach or the account cannot be ruled out, and the same is also explicitly stated in terms of service (Art. 3.3).
Purchased engagement does not replace content and does not guarantee audience interest, sales or reach. It is not a way to meet monetization requirements: programmes such as Stars require compliance with the Community Standards and the Partner Monetization Policies. Moreover, it may worsen the ratio of engagement to followers that you monitor in your statistics. We analyse this in more detail in our article Buy Facebook followers or build them.
When paid promotion makes sense and when it does not?
A package can help as initial social proof for a new profile or page that already has good, regular content, or as support for a specific campaign alongside your own work. Social proof is a phenomenon in which people trust a profile more when it already has some audience. For such cases, you will find packages on sledujici.eu Facebook followers a Facebook likes, prices are in price list.
It makes no sense, on the other hand, if you have nothing to show yet, if you want to meet monetisation requirements faster, if the account already has a warning or restriction, or if you are expecting sales and genuine reactions from people. In these cases, it is worth investing your time in content, in the statistics in the Professional dashboard, and possibly in official promotion of posts directly on Facebook.
Frequently asked questions
Will my friends see that I have turned on professional mode?
Your friends will stay, and they will continue to see your posts depending on who you share them with. What mainly changes is that people who are not your friends can follow you too, and the profile gains creator tools. Before turning it on, review which older posts are public, and check the audience selector for each new post.
Can professional mode be turned off again?
Yes, professional mode is a profile setting rather than a new account, and you will find the option to turn it off in the profile menu too. Keep in mind that after turning it off you will lose creator tools, such as the Professional Dashboard. Check the exact effects on followers and statistics in Facebook's current help before turning it off, as they may change.
How many followers do I need to earn money on Facebook?
It depends on the specific program. For Facebook Stars, Meta states a requirement of 500 followers for at least 30 consecutive days, compliance with the Community Standards and Partner Monetization Policies, and availability in the country where you live (as of October 2026). Other programs have their own rules; you can see the current status in the Professional Dashboard.
Can I have professional mode and a company Page at the same time?
Yes, a personal profile and a Page are different things on Facebook, so you can create content under your own name in professional mode while also managing a company Page. This makes sense if you want to separate personal content from a brand that other people manage with you or that you promote through Ads Manager.
Is professional mode on Facebook a paid feature?
Meta presents professional mode as a setting that anyone with a personal profile can turn on, and it does not mention any fee for it. Only any post promotion or ad that you run yourself is paid. If someone asks you for money to “activate” professional mode, it is most likely a scam.
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Sources
- Decide between a Page or profile – Meta for Creators (checked October 31, 2026)
- Professional Dashboard – Meta for Creators (checked October 31, 2026)
- Stars – Meta for Creators (checked October 31, 2026)
- Introducing New Tools for Creators to Build Businesses on Facebook and Instagram – Meta Newsroom (checked October 31, 2026)
- Helping Creators Get Discovered and Earn Money on Facebook – Meta Newsroom (checked October 31, 2026)
- Spam – Community Standards – Meta Transparency Center (checked October 31, 2026)
Prepared by our editorial team with AI assistance and checked against the sources above. Platform rules change: always check the current wording at the source. This article was translated with AI assistance. The sources are in their original language.