Instagram of Anna Šulcová: what is documented and what to take from it for your own profile

Anna Šulcová is a Czech influencer who, in addition to Instagram, is also active on YouTube and TikTok. Her official Instagram profile is most reliably found via the link from her other channels. Of the verifiable public facts, the most instructive for creators are the PROUD podcast from 2020 and the government vaccination campaign from 2021, which showed how sensitive collaborations with politics can be.

This article replaces an older short text at this address. We only state what we have verified in sources and do not give follower counts, because they change every day. You can always see the current status directly in the Instagram app.

Who is Anna Šulcová and what is she known for?

Anna Šulcová is a Czech content creator whom ČT24 included among popular influencers in 2021. She is publicly known mainly for her videos and posts on social networks, her podcast and her collaborations on campaigns.

An influencer is a person who regularly creates content for a larger audience on social networks and can influence its opinions or purchasing decisions. An older version of this article described her as a creator of fashion and lifestyle inspiration. However, creators' focus changes over time, so please judge her current content directly from her profile.

PROUD podcast

According to the catalogue České podcasty Anna Šulcová, together with Jakub Gulab, hosted the PROUD podcast, described as a podcast "about life, daily victories and the power of the present moment". The first episode was released on 4 July 2020 and the last on 25 December 2020. In total, 26 episodes were produced, and the podcast catalogue lists it as inactive (status as of November 2026).

Vaccination campaign in 2021

According to ČT24, 2 February 2021 Anna Šulcová and Jakub Gulab filmed promotional videos for a government campaign on Instagram, TikTok and YouTube. The criticism was mainly triggered by the video shot at Strakova akademie and the planned purchase of advertising space on social networks. The authors defended themselves by saying they wanted to raise awareness about the coronavirus; according to ČT24, the advertising order was cancelled.

How do you find Anna Šulcová's official Instagram?

You can recognise the official profile by the fact that her other verified channels link to it, not by which account appears first in search results. Well-known personalities often have imitation accounts with similar names.

1. Open her YouTube channel or another channel you know from the media, and find the Instagram link in the description.
2. Go to Instagram via this link, not by manually typing in the name.
3. Check whether the profile has a verification badge and whether its bio links back to the same channels. How the badge works is explained in the article about the blue tick on Instagram.
4. Do not respond to messages from accounts that pose as the personality and offer competitions, prizes or paid collaborations.
5. Report an imitation account directly in the app via the menu on the profile.

What can be learned from the 2021 campaign?

The main lesson is that, for every paid or commissioned collaboration, the audience also considers who the commissioner is. If a collaboration appears to promote an institution or a politician, it may undermine trust, even if the aim is education.

• Transparency: clearly state in a collaboration who commissioned it and that it is an advertisement. The rules in the Czech Republic and the EU are summarised in the article on labelling advertising by influencers. This is not legal advice; for a specific contract, consult an expert.
• Consistency with your profile: consider whether the commission matches why people follow you.
• Prepared response: for sensitive topics, expect criticism and have clear answers ready on what you share and why.

What can a smaller creator take from the PROUD podcast?

PROUD shows that a cohesive format with a clear theme, regular releases and a co-author can also be run as a closed series. The podcast had 26 episodes in just under six months and then ended, which is a legitimate way to test a format.

• Collaboration with another creator brings together two audiences and makes regularity easier, because two people share the work.
• One topic, multiple networks: an interview from a podcast can be cut into short clips (Reels, i.e. short vertical videos on Instagram) and quotes can be shared to Stories.
• An ending is not a failure: if a format isn't working or stops being enjoyable, close it and start a new one.

How can these principles be applied to your own Instagram?

Ideally, choose one repeatable format, publish it regularly and evaluate the results in your own statistics. Copying specific content from well-known creators makes no sense, and you must not use other people's photos or videos without permission.

1. Write down in one sentence who your profile is for and what it offers them.
2. Choose one format (a series of Reels, a weekly tip, an interview) and schedule it four weeks in advance.
3. Find creators with a similarly sized audience and agree on a joint episode or a live broadcast.
4. After a month, check your profile statistics for reach, saves and shares on individual posts.
5. Keep what works; adjust or drop what doesn't.

A useful measure is the engagement rate, i.e. the proportion of interactions (likes, comments, saves, shares) to the number of followers or views. How to calculate it is described in the article on calculating the engagement rate.

Approach	What it delivers	What to watch out for
Regular series	The audience knows what to expect	Maintaining momentum even in demanding weeks
Collaboration with a creator	New audience from a similar niche	The topic must suit both sides
Content across multiple networks	One piece of work, several places	Adapt the format for each network
Paid brand collaboration	Income and new content	Ad labelling and audience trust

When paid promotion makes sense and when it does not?

First, the essentials: Meta, in its anti-spam rules prohibits the sale, purchase and exchange of interactions, such as likes, views or follows (status as of November 2026). Instagram already announced back in 2018 announced, that it removes inauthentic likes, follows and comments generated by third-party apps, and that accounts which continue doing so may have their use of Instagram restricted. Restrictions on reach or on the account therefore cannot be ruled out, and the same is explicitly stated in them. terms and conditions clause 3.3.

Purchased interactions do not replace content, do not guarantee audience interest, reach or sales, and can worsen the ratio of interactions to followers. The package followers on Instagram can serve at most as an initial social proof for a new profile that already has good content, or as a supplement to a specific campaign alongside your own work. It does not make sense if content is missing, if you want to meet verification requirements, if your account already has a warning or restriction, or if you expect audience reactions and sales. Prices for individual packages can be found in price list.