500 Czech and Slovak Influencers: How to Build Your Own List and Choose

A fixed list of 500 Czech and Slovak influencers becomes outdated quickly. Accounts grow and decline, and follower numbers may be artificially inflated. It is more reliable to build your own database based on niche, platform and audience, and to check each profile before collaboration using statistics, comment quality and whether the creator labels advertising honestly.

Why don't we publish a ready-made list of 500 names?

A ready-made list of influencers is only a snapshot: within a few months it will contain inactive accounts, changed focuses and invalid figures. Moreover, the number of followers alone does not tell you whether a profile will reach your actual customers.

The original version of this article from 2021 divided creators into four main categories: fashion and beauty, fitness, travel and food. This division can still be used today, only it is worth expanding it and adding criteria by which you select a few suitable people from a long list.

What categories of Czech and Slovak influencers exist?

An influencer is a person who regularly creates content on social networks for an audience that trusts them and, as a result, can influence its opinions or purchases. On the Czech and Slovak market, creators are most often sorted by niche, platform and audience size.

Division by niche

• Fashion and beauty – clothing, make-up, skincare, hair care, accessories.
• Fitness and sport – trainers, athletes, nutrition, running, cycling, outdoor activities.
• Travel – tips for day trips around the Czech Republic and Slovakia as well as abroad, camping, travelling with children.
• Food and Cooking – recipes, restaurant reviews, baking, healthy eating.
• Parenting and Home – family, housing, cleaning, gardening.
• Technology and Gaming – electronics reviews, gaming, streaming.
• Finance, Business and Education – personal finance, careers, languages, science communication.
• Humour, Music and Entertainment – sketches, musicians, commentary on current events.

Division by Audience Size

Marketing commonly refers to nano-, micro-, macro- and mega-influencers. However, platforms do not set any official boundaries, and agencies define them differently. Please therefore treat these groups only as a working aid and determine for yourself which audience size corresponds to your budget and goal.

How do you build your own list of 500 influencers step by step?

The fastest way to build your own database is to start with your industry and customers, and then gradually expand it by searching on the platforms themselves. Record each profile you find in a spreadsheet so that you can compare them later.

1. Define the goal of the collaboration. Brand awareness, e-shop traffic, event registrations or app downloads each require different types of creators.
2. Describe your audience. Age, region, interests and language (Czech, Slovak, or both).
3. Search directly on the platforms. Enter Czech and Slovak terms related to your industry into the search, and browse hashtags and tagged locations (cities, sports facilities, businesses).
4. Make use of the platform's recommendations. For each profile you find, review the suggested similar accounts and note whom the creators tag or collaborate with themselves.
5. Check who is talking about you and your competitors. Posts tagging your brand and mentions in comments often reveal people who have already shown interest in your industry.
6. Record consistent data. Fill in the same columns for every profile (see the table below), otherwise the list cannot be compared.
7. Narrow down your selection. From the long list, select 10–30 profiles that pass the review in the next section, and only then contact them.

Some platforms also offer their own tools for connecting brands and creators. Their availability in the Czech Republic and Slovakia varies by country and account type, so please check the help section of the relevant platform.

What data should you record for each influencer?

A custom list is only useful if you record the same data for every profile. The table below is a simple template that you can copy into any spreadsheet application.

Column	What to record	Why it matters
Platform and link	Instagram, TikTok, YouTube, Facebook; profile URL	Each network has different formats and audiences
Niche	Main topic and secondary topics	Fit with your product
Language and region	Czech, Slovak, city or region	Reach to your customers
Number of followers	Figure as of the date of recording	Approximate size, not quality
Engagement rate	Average reactions on the last 10–15 posts	Shows whether the audience actually responds
Previous collaborations	Brands and how they were labelled	Competition and transparency of labelling
Contact	Email from the profile, manager, agency	Official way to get in touch

The engagement rate is the share of reactions, such as likes, comments or shares, relative to the number of followers or views. You can find the calculation method and how to interpret the result in the article how to calculate the engagement rate.

How can you tell that an influencer has a trustworthy audience?

A trustworthy profile has reactions that match the size of its audience, comments related to the topic of the post, and an audience from the countries where you want to sell. You can verify this from public information as well as from statistics that the creator provides to you directly.

• Request the statistics. Creators with a professional account can see the composition of their audience by country, city and age. Request a screenshot taken directly from the app, not retyped figures. Never request or accept login credentials for someone else's account.
• Read the comments. Repetitive generic phrases, emoji-only comments, or comments in languages that do not match the audience are a warning sign.
• Watch for anomalies. A sudden jump in followers without a viral video, or large differences in views between similar posts, is worth looking into.
• Review your followers. Profiles without a photo, without posts and with random names appearing in large numbers point to inauthentic accounts.

A detailed checklist is described in the article how to recognise fake followers. Platforms explicitly prohibit artificial inflation: Meta, in its anti-spam policies prohibits the sale, purchase and exchange of likes, follows, views and shares. TikTok, in its community guidelines states that it removes fake likes and followers when detected (status as of November 2026).

How should you agree terms with an influencer and how should you label advertising?

Collaborations should have a written agreement covering content, deadlines, compensation, usage rights for the content and labelling of the advertising. Labelling is mandatory: paid or otherwise compensated content must be clearly recognisable to the audience as advertising.

The European Commission operates Influencer Legal Hub, which explains to creators and brands that advertising, including brand collaborations on social media, must be labelled. The applicable rules include the směrnici o nekalých obchodních praktikách and the Akt o digitálních službách (DSA).

Platforms offer their own tools for this (status as of November 2026):

• TikTok according to their branded content policies require creators to turn on the commercial content label toggle for content promoting a brand in exchange for payment or other compensation. The platform then adds a label to the post.
• YouTube according to help page on paid promotion require ticking a box confirming that the video contains paid promotion. Viewers then see a notice at the beginning of the video.
• Instagram a Facebook have a paid partnership label, with which the creator tags the partner brand. You can find the current procedure in Meta's help centre.

Details specific to the Czech Republic, including how Czech authorities approach labelling, are summarised in the article labelling of influencer advertising in the Czech Republic and the EU. This is general information, not legal advice. Please have any contract or specific campaign reviewed by a lawyer.

What should you do if you want to stand out among influencers?

When choosing creators, brands look not only at the number of followers, but above all at audience engagement and its composition. The foundation is therefore regular content on one clear topic, a readable profile with contact details, and a willingness to share statistics.

Purchased followers will not improve this picture. They do not replace content, do not guarantee audience interest or sales, and because they do not interact, they lower engagement rates. This is exactly what careful brands check. Platform rules do not permit inauthentic activity, so restrictions on reach or your account cannot be ruled out. Platforms state this explicitly, as do terms of service (Art. 3.3).

When paid promotion makes sense and when it does not?

A package can help as an initial social proof for a new profile that already has high-quality, regular content, or as a supplement to a specific campaign alongside your own work. It does not make sense if you want to appear as an established influencer in front of brands, meet monetisation or verification requirements, have weak content, your account has already received a warning, or you expect genuine reactions and sales.

If you decide to add one, you will find the service description on the page followers on Instagram and current prices in price list.